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Shop the 2025 Allure Best of Beauty Eye Makeup Winning Products
Bright shadows, bold mascaras, and more that made us do a double take.
Shop the 2025 Allure Best of Beauty Sensitive Winning Products
Editors with sensitive skin trusted these products to soothe without sacrificing performance.
Shop the 2025 Allure Best of Beauty Tool Winning Products
They speed up daily routines and make tricky techniques feel surprisingly simple.
Skin Care Tips & Product Recommendations
Navigating the world of skin care can be confusing. Our beauty team is here to help.
The 2025 Allure Best of Beauty Award Fragrance and Candle Winners We Added to Our Scent Wardrobe
No one fragrance can appeal to everyone—but these masterpieces come pretty damn close.
The 2025 Allure Best of Beauty Award Winners Prioritize Hair and Scalp Health
Brilliant ways to lather, rinse, condition, protect, volumize, smooth, color. And repeat.
The 2025 Allure Best of Beauty Award-Winning Steals Under $24
These 33 products all cost less than $24, but they make us look like a million bucks.
The 2025 Best of Beauty Award Winners for Sensitive Skin
These formulas offer maximum results with the mildest of touch.
The 2025 Best of Beauty Award-Winning Eye Makeup That Has Us Seeing Stars
Presenting the exceptional shadows, liners, mascaras, and brow products our editors saw eye to eye on this year.
The 2025 Best of Beauty Award-Winning Tools Will Transform Your Beauty Routine
The brushes, blow-dryers, combs, and curling wands that take your routine to the next level.
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